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About Sugarboo & Co.

Founded by artist Rebecca Puig, Sugarboo & Co. is a family-owned lifestyle brand specializing in soulful home decor, artisanal paper goods, and meaningful jewelry. We curate a collection of 'Dealer in Whimsy' treasures that blend rustic charm with modern sentiment to help you create a home that tells your unique story.

Our Mission

Our mission is to create products that remind us of the ones we love and to scatter light and kindness throughout the world.